Media appearances online are very important for personal brand building. You also get to be seen as an industry expert in your niche because of the perceived value.
Exposing yourself to online media is one of the quick ways –if not even the quickest ways– to build your profile online. It’s more of a psychological thing. People tend to trust those they perceive as an authority.
There are several ways to get media appearances online. However, the first thing you need to get together is your story.
Stories drive media appearances online. The reason for this is simple. Story sells. A good story will have high engagement. And engagement is the soul of media appearances.
This is a good way to create and increase awareness for your brand. When you have a good story, people will want to associate themselves with your brand and be interested in knowing more about you.
Remember that you’re not getting media appearances for the sake of getting media appearances. You’re doing this to build your brand. Your expertise must show in your story.
For example, if you’re an expert in marketing, your story should portray you as a marketing expert. If you’re an expert in relationship, your story must portray you as a relationship expert.
You should always find a way of merging your story and expertise together. This is very crucial in making the most out of your media appearances. You must be clear with your story and area of expertise. This is the best way to sell yourself to your audience.
The next thing to do is to identify your audience. There’s no point in having a great story but sharing it with the wrong audience. They will always make your story feel “not good enough” because they simply can’t see themselves in your story.
Almost all my media appearances is as a result of my stories getting picked up by editors because I could communicate with their audience. And this is what will happen to you when you know your audience and communicate in a language they understand.
You also must know that online media appearances are of different types. And each of these have their specific kind of audience. It’s very much possible that your audience cuts across all board. At the same time, you need a place to start from.
Publications and podcasts seems to be the best ways to easily become an authority online nowadays. More and more people using these media types to dominate their niche.
A research by Edison Research in 2017 shows that 112 million Americans have listened to a podcast and about 67 million Americans listen to podcasts monthly. And this numbers are growing every day on a global basis.
More and more people are beginning to understand the value of using podcast appearances to boost their authority online. There is a show for everyone.
Appearing on online publications is another way of building your brand online. There are many ways to about this.
One way is to start a blog about your brand and let publications reach out to you if they like your story. There is a smart way to go about this.
Start a self-hosted blog and republish your stories on Medium. Medium is a publishing platform (free) where you can write and also republish your contents.
There are thousands of publications and editors on Medium who are on the lookout for great story. If your story is a good fit, you’ll be contacted and featured on their publication. I was able to get into some publications using this method.
Another start a meaningful relationship with influencers. This process is long but worth it. Eventually, it will pay off in the future.
That’s it about getting media appearances online without pitching editors.