Product Builder · Content Strategist · SEO & AEO Specialist
I build digital
products that
ship, earn,
and scale.
Product builder, content strategist, and digital marketer with 13+ years of experience designing, building, and growing digital products and marketing programs that generate real revenue.
From SEO and AEO to product development, B2B SaaS writing, WordPress plugins, email marketing, and AI-assisted workflows. Remote. Working globally.
How I Build
The thinking behind
the building.
I come from content strategy and SEO, which means before I write a line of code or design a single screen, I already understand the market, the search intent, and the monetisation mechanics.
"Every product starts with one question: what does a specific audience need badly enough to pay for?"
I work across the full stack: product strategy, UI design, development, content, SEO, AEO, email marketing, and go-to-market. I use AI tools including Claude, ChatGPT, and Grok as genuine multipliers across every layer of my work.
Things I've Built
Selected projects.
Built independently.
elloAI.com
Curated AI tools directory with a zero-touch listing pipeline. Founders pay once via Stripe and their tool goes live automatically through an integrated GitHub and Vercel deployment workflow.
Problem it solves
The AI tools landscape is vast and fragmented. elloAI helps professionals cut through the noise and find the right tool for their specific use case.
IdeasPlusBusiness.com
A DA 60+ digital media platform covering business ideas, entrepreneurship, and startup strategy. Founded in 2015, built on SEO-led content that ranks organically and earns through sponsorships and publishing partnerships.
Problem it solves
Entrepreneurs need a credible, practical source for business ideas and growth strategies, not recycled listicles built for clicks.
PayAPeer.com
A Web2 and Web3 payment provider directory with standard and featured listing tiers. One destination for founders evaluating payment infrastructure across traditional and blockchain-based options.
Problem it solves
Evaluating payment providers is scattered across dozens of review sites. PayAPeer centralises the research so founders make faster, better-informed decisions.
AdjustmentScore
A web-based psychological self-assessment platform built on the Multidimensional Adjustment Battery. Features 20 clinical scales, reverse-scoring logic, anti-fraud token validation, and a pay-per-report model.
Problem it solves
Structured psychological self-assessment is inaccessible outside clinical settings. AdjustmentScore makes it available, credible, and affordable for anyone who needs it.
SaaSXtra.com
A SaaS product discovery platform built on Next.js and Supabase. Features free manual listings, one-time paid standard listings, and featured subscription tiers backed by Stripe.
Problem it solves
SaaS discovery is dominated by sponsored placements and outdated entries. SaaSXtra offers a cleaner, independent alternative with real editorial standards.
IPB Digital Network
A digital publishing platform offering practical ebooks and resources for remote workers and digital professionals. Monetised through Selar with a lead magnet funnel and LinkedIn-driven organic marketing.
Problem it solves
Remote job seekers and freelancers need actionable, no-fluff resources to navigate a competitive digital work landscape.
Published Work
I've written for.
Thought leadership and content published across top B2B, startup, and digital media platforms globally.
What I Bring
Skills built through
real products.
Product Development
Building digital products from market research to live monetised platform, across AI, fintech, SaaS, healthtech, and publishing.
Product & Growth Marketing
Go-to-market strategy, demand generation, and content programs that drive measurable growth for startups and scaleups.
SEO, AEO & GEO
13+ years driving 500+ top-10 rankings through technical SEO, answer engine optimisation, and generative engine optimisation.
Content Strategy & Writing
B2B SaaS content, long-form guides, landing pages, and 3,000+ articles across 20+ million organic views.
Website Design & Development
Full-stack builds: Next.js, WordPress, custom plugins, Stripe and Paystack integration, and Vercel deployments.
Email Marketing & Newsletters
End-to-end email programs: strategy, copywriting, automation sequences, list building, and performance optimisation.
AI-Powered Workflows
Practical AI integration using Claude, ChatGPT, Grok, and Gemini to multiply content, product output, and research.
Digital Publishing & Monetisation
Building and monetising digital publications through SEO, sponsorships, affiliates, gated content, and ebook sales.
Social Media Marketing
LinkedIn-driven content strategy, organic audience building, and social campaigns that generate leads and inbound interest.
From the Blog
Latest writing.
How to Move A WordPress Website to Next.js and Hashnode
I have been building things online since 2013. In that time, I have used WordPress more times than I can count for client sites, for my own platforms, and for content-heavy publications like IdeasPlus
From SEO to Demand: Adeyemi Adetilewa's Journey Building Content Engines for B2B SaaS and Fintech
After a decade working in B2B SaaS and fintech, I’ve learned that most content problems aren’t caused by poor writing or lack of effort. They happen because content is created in isolation, disconnected from search intent, distribution, and the busin...
In Pursuit of a Career Identity As A Modern IT Professional
2021 is a year in which I achieved several new career heights in my business. I registered an LLC business in the USA, gained more valuable IT skills, and grew my income to an okay level. However, for
Let's build something
that matters.
Open to contract, consulting, and full-time engagements.