Content Strategy, Technical SEO & Product Marketing
Building products
that rank,
earn, and scale.
13 years connecting SEO, content, and product development into programs that generate real, measurable revenue.
I work across the full stack of digital growth: technical SEO, AEO & GEO, B2B SaaS content, product marketing & development, email marketing, and AI-powered workflows. Remote. Working globally.
Member
ForbesBLK Community
Every product starts with one question: what does a specific audience need badly enough to pay for?
How I Build
The thinking behind the building.
I come from content strategy and SEO, which means before I write a line of code or design a single screen, I already understand the market, the search intent, and the monetisation mechanics.
More about how I workHow I Work
Standalone services,
when you need them.
01
Content Marketing
Content programs built to earn organic traffic and move readers toward a real business outcome.
02
Technical SEO
Site audits, Core Web Vitals, structured data, the infrastructure that determines whether content ranks.
03
Product Marketing
Positioning, messaging, and launch content for teams shipping new products or features.
04
WordPress Development
Custom themes, plugin development, and performance tuning for WordPress sites.
05
AI SEO (AEO & GEO)
Optimising content to be found and cited by AI answer engines and generative search.
06
Website Design & Dev
Full-stack builds on Next.js, from design through deployment.
Things I've Built
Selected projects.
Built independently.
A handful of the platforms and products from the full portfolio.
elloAI.com
Curated AI tools directory with a fully automated Stripe → GitHub → Vercel listing pipeline. Zero manual processing per submission. Standard and featured listing tiers.
Problem it solves
The AI tools landscape is vast and growing. elloAI reduces tool-discovery time from hours to minutes by surfacing vetted, categorised options for specific professional use cases.
IdeasPlusBusiness.com
DA 60+ digital media platform covering entrepreneurship and startup strategy since 2015. Monetised through sponsored placements, link insertions, and guest post publishing fees.
Problem it solves
Built and scaled entirely through organic SEO, no paid acquisition. A decade of compounding content authority.
PayAPeer.com
Web2 and Web3 payment provider directory with standard and featured listing tiers and an automated listing pipeline. One destination for founders evaluating payment infrastructure.
Problem it solves
Evaluating payment providers is scattered across dozens of review sites. PayAPeer centralises that research into one structured, independent reference.
Published Work
I've written for.
Thought leadership and content published across top B2B, startup, and digital media platforms globally.
What I Bring
Skills built through
real products.
Product & Strategy
- Product Development
- Product Marketing
- Revenue Operations (RevOps)
Content & SEO
- SEO, AEO & GEO
- Content Strategy & Writing
- Digital Publishing & Monetisation
Marketing & Growth
- Email Marketing & Newsletters
- Social Media Marketing
- Data Analytics
Technical & AI
- Website Design & Development
- AI-Powered Workflows
The Digital Strategy Newsletter
Insights on building products,
content, and growth.
Practical thinking on SEO, AEO, product development, and digital marketing. Direct to your inbox. No noise. Unsubscribe any time.
Read on Substack. Free. Cancel any time.
From the Blog
Latest writing.
NewHow I Built an Automated Booking Funnel for a Certified Marriage Counselor
I built an automated booking funnel for my wife, a certified marriage counselor, that works. Sometime last month, my wife told me she wanted to start running ads for her business, a private counseling practice for individuals and couples. She wanted to create a structure around her business and time. Her request was simple enough, … Read more
Adeyemi Adetilewa
Content & Product Marketing
Website Deployment Failure and Recovery Process for GitHub and Vercel
One bad push to GitHub broke my live website. The build succeeded, Vercel deployed it without complaint, and within minutes adeyemiadetilewa.com was serving a broken layout to every visitor who landed on it. What followed was a website recovery process that took under ten minutes, required no terminal, no Git client, and no local development … Read more
Adeyemi Adetilewa
Content & Product Marketing
The Real Cost of a Broken Deployment on a Live Website
When a deployment breaks your live website, the first instinct is to treat it as a purely technical problem. The code is wrong, the site is down, you need to fix it. But the damage from a broken deployment does not stop at the technical layer. It spreads into your traffic numbers, your search rankings, … Read more
Adeyemi Adetilewa
Content & Product Marketing
Work With Me
Hiring for product marketing,
or scaling a B2B SaaS?
I help B2B SaaS companies turn product marketing, content strategy, and technical SEO into systems that drive adoption and organic growth. Open to full-time product marketing roles, contract work, and consulting engagements.
FAQs
Questions people ask.
Are you open to full-time roles, or only contract work?
Both. I'm actively open to full-time remote product marketing and technical SEO roles, alongside contract and consulting engagements. Happy to talk through what fits your team.
What kind of companies do you work with?
Mostly B2B SaaS: founders, marketing teams, and product teams that need content, SEO, or product marketing done by someone who understands both the product and the reader.
What does your typical turnaround look like?
Depends on scope. A single article or landing page usually takes a few days; a full content or SEO audit closer to one to two weeks. Timelines are always agreed before work starts.
What tools do you actually work in day to day?
Next.js and WordPress for builds, Claude and ChatGPT as genuine workflow multipliers, plus standard SEO and analytics tooling. Full list on the Resources page.
Are you available for remote-only roles?
Yes. I work fully remotely and have collaborated with teams across US, EU, and global time zones for years.
Do you work with early-stage startups, or only established companies?
Both. Early-stage teams often need the full stack (content, SEO, positioning) built from scratch; established teams tend to need a specific system fixed or scaled. I do either.
How involved are you day to day on a retainer or contract?
As involved as the engagement needs. Some clients want a hands-on operator embedded in weekly planning; others want a defined deliverable on a schedule with light check-ins. Set upfront, not assumed.
Do you write the content yourself, or manage a team of writers?
Both, depending on scope. I write hands-on for most engagements, and bring in vetted writers for larger content volumes while staying responsible for strategy and quality.
What is your approach to AI in the work you deliver?
AI tools speed up research, drafting, and iteration, but strategy, editing, and final judgment stay human. Nothing ships without a real review pass.
How do we get started?
Reach out through the contact page with a short brief on what you need. I typically reply within one to two business days to schedule a call.