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Technical SEO & Product Growth Lead · Builder · Strategist
Technical SEO
& Product Growth.
Building products
that rank and earn.
Content Strategy · SEO/AEO/GEO · Product Development · RevOps
Technical SEO and product growth strategist with 13+ years designing, building, and scaling digital products and marketing programs that rank, convert, and generate measurable revenue.
I connect organic growth, content systems, and product development into full-funnel revenue programs. Open to senior technical SEO, growth, and product strategy roles. Remote. Working globally.
13+
Years Experience
10+
Products Built
3,000+
Articles Written
20M+
Organic Views
175%
Avg Traffic Growth
$1M+
Revenue Generated
Product DevelopmentContent StrategySEO & AEOGrowth MarketingB2B SaaS WritingAI-Powered WorkflowsWebsite DevelopmentWordPress PluginsDigital StrategySocial Media MarketingEmail MarketingGEO & Content MarketingRemote. Working Globally✦Product DevelopmentContent StrategySEO & AEOGrowth MarketingB2B SaaS WritingAI-Powered WorkflowsWebsite DevelopmentWordPress PluginsDigital StrategySocial Media MarketingEmail Marketing
How I Build
The thinking behind
the building.
I come from content strategy and SEO, which means before I write a line of code or design a single screen, I already understand the market, the search intent, and the monetisation mechanics.
"Every product starts with one question: what does a specific audience need badly enough to pay for?"
I work across the full stack: product strategy, UI design, development, content, SEO, AEO, email marketing, and go-to-market. I use AI tools including Claude, ChatGPT, and Grok as genuine multipliers across every layer of my work.
Things I've Built
Selected projects.
Built independently.
01
AI Directory01
elloAI.com
Curated AI tools directory with a fully automated Stripe → GitHub → Vercel listing pipeline. Zero manual processing per submission. Standard and featured listing tiers.
100% automated fulfilment$0 manual ops cost per listing
Problem it solves
The AI tools landscape is vast and growing. elloAI reduces tool-discovery time from hours to minutes by surfacing vetted, categorised options for specific professional use cases.
Published Work
I've written for.
Thought leadership and content published across top B2B, startup, and digital media platforms globally.
What I Bring
Skills built through
real products.
P
Product Development
Building digital products from market research to live monetised platform, across AI, fintech, SaaS, healthtech, and publishing.
M
Product & Growth Marketing
Go-to-market strategy, demand generation, and content programs that drive measurable growth for startups and scaleups.
S
SEO, AEO & GEO
13+ years driving 500+ top-10 rankings through technical SEO, answer engine optimisation, and generative engine optimisation.
C
Content Strategy & Writing
B2B SaaS content, long-form guides, landing pages, and 3,000+ articles across 20+ million organic views.
W
The Digital Strategy Newsletter
Insights on building products,
content, and growth.
Practical thinking on SEO, AEO, product development, and digital marketing. Direct to your inbox. No noise. Unsubscribe any time.
Read on Substack. Free. Cancel any time.
From the Blog
Latest writing.
Product Buildingai directory
I Spent 3 Years Building an AI Tools Directory That Runs Itself
There is a particular kind of frustration that comes from knowing a tool exists but not being able to find it. In 2023, I was doing research for a client in the B2B SaaS space. They needed to know wha
Apr 8, 2026·11 min read
#content marketingdigital media
Let's build something
that matters.
Open to contract, consulting, and full-time engagements.
