My journey into B2B SaaS content writing started unexpectedly. I began writing online in 2013, but everything changed in 2015 when I launched my first content blog, IdeasPlusBusiness.com. I built the blog to showcase my work and attract global clients. It did exactly that. A few months after launching, a B2B SaaS company in Israel … Read more
I recently launched a new newsletter on Substack, and it’s quickly becoming one of the most meaningful projects I’ve worked on in a while. My Substack updates have been growing steadily, but more importantly, they feel aligned with the kind of work I want to build for the long term. Along the way, I redesigned … Read more
Choosing the right hosting is a big factor in how well your WordPress sites perform. Speed, uptime, security, and support all influence rankings, conversions, and client satisfaction. After using A2 Hosting for five years, I shifted all my sites to Verpex. That includes client websites on my reseller account, my personal projects, and a few … Read more
A WhatsApp channel for business and personal branding can quietly boost your reach, trust, and authority. I learned this firsthand after a simple morning chat with my wife. I had always thought that the WhatsApp Business app didn’t support creating new channels. During our conversation, she casually mentioned that she had created a WhatsApp channel … Read more
Over the years, I’ve built multiple online businesses, managed marketing campaigns, and worked with clients across different continents. Most of my work comes through my websites and established business relationships, not freelance platforms. So, reactivating my Upwork account wasn’t about switching careers. It was a strategic and business move, one that will help me connect … Read more
The healthcare industry is evolving fast. Patients now expect the same convenience from medical purchases that they get from everyday online shopping. Building a healthcare eCommerce platform in an emerging market has been both challenging and deeply rewarding. Over the years, I’ve worked part-time as a digital marketing strategist on contract for a medical eCommerce … Read more