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Writing & Content
I write about my projects and everything I know: AI, B2B SaaS, content strategy, SEO, product marketing, digital marketing, and more.

Most of the products I have built started with a problem I encountered as a user or a gap I spotted while doing research. AdjustmentScore started differently. It started with a conversation at home.

If you have ever run a content-heavy website, you know the specific frustration of sitting in front of a list of draft posts and spending forty minutes on titles. Not writing. Not researching. Not publishing. Just titles.

There is a particular kind of frustration that comes from knowing a tool exists but not being able to find it.

Most product stories have a clean beginning. A problem, a build, a launch, a lesson.

This is the story of how I rebuilt my personal website from scratch using Next.js 14, Hashnode as a headless CMS, GitHub for version control, and Vercel for deployments, and why, after years of building on WordPress, this stack finally feels right.

After a decade working in B2B SaaS and fintech, I’ve learned that most content problems aren’t caused by poor writing or lack of effort.

2021 is a year in which I achieved several new career heights in my business.
Thought leadership across top B2B and digital media platforms.