Find actionable marketing strategies to grow your brand, attract customers, and boost ROI. This category covers content marketing, SEO, email marketing, social media, and digital campaigns designed to help your business thrive online. Learn how to turn attention into conversions with modern marketing tactics.
The healthcare industry is evolving fast. Patients now expect the same convenience from medical purchases that they get from everyday online shopping. Building a healthcare eCommerce platform in an emerging market has been both challenging and deeply rewarding. Over the years, I’ve worked part-time as a digital marketing strategist on contract for a medical eCommerce … Read more
I spend a big part of my day editing AI-generated content as an AI Content Editor. Blog posts, product pages, emails, and SEO articles land on my desk, and I turn them into clean, on-brand writing. I never stopped to label that work. Then one quiet night, while scrolling X (formerly Twitter), a job title … Read more
Personal branding is not a vanity project. It’s a concept famously championed by Tom Peters, and it shapes how people and search engines understand you, while guiding opportunities your way. I learned that the hard way during a simple conversation at home. My wife and I were discussing how to make her more searchable on … Read more
As Tom Peters emphasized, personal branding is not vanity; it is proof of credibility. Your name shows up before you do, and people judge what they see. I care about online presence because it drives trust and opportunity. Here is what happened when I searched “Adeyemi Adetilewa,” and what I did next. The Moment That … Read more