Find actionable marketing strategies to grow your brand, attract customers, and boost ROI. This category covers content marketing, SEO, email marketing, social media, and digital campaigns designed to help your business thrive online. Learn how to turn attention into conversions with modern marketing tactics.
I recently launched a new newsletter on Substack, and it’s quickly becoming one of the most meaningful projects I’ve worked on in a while. My Substack updates have been growing steadily, but more importantly, they feel aligned with the kind of work I want to build for the long term. Along the way, I redesigned … Read more
A WhatsApp channel for business and personal branding can quietly boost your reach, trust, and authority. I learned this firsthand after a simple morning chat with my wife. I had always thought that the WhatsApp Business app didn’t support creating new channels. During our conversation, she casually mentioned that she had created a WhatsApp channel … Read more
The healthcare industry is evolving fast. Patients now expect the same convenience from medical purchases that they get from everyday online shopping. Building a healthcare eCommerce platform in an emerging market has been both challenging and deeply rewarding. Over the years, I’ve worked part-time as a digital marketing strategist on contract for a medical eCommerce … Read more
I spend a big part of my day editing AI-generated content as an AI Content Editor. Blog posts, product pages, emails, and SEO articles land on my desk, and I turn them into clean, on-brand writing. I never stopped to label that work. Then one quiet night, while scrolling X (formerly Twitter), a job title … Read more
Personal branding is not a vanity project. It’s a concept famously championed by Tom Peters, and it shapes how people and search engines understand you, while guiding opportunities your way. I learned that the hard way during a simple conversation at home. My wife and I were discussing how to make her more searchable on … Read more
As Tom Peters emphasized, personal branding is not vanity; it is proof of credibility. Your name shows up before you do, and people judge what they see. I care about online presence because it drives trust and opportunity. Here is what happened when I searched “Adeyemi Adetilewa,” and what I did next. The Moment That … Read more