Why I’m All In On Substack Newsletters (You Should Too!)

I recently launched a new newsletter on Substack, and it’s quickly becoming one of the most meaningful projects I’ve worked on in a while. My Substack updates have been growing steadily, but more importantly, they feel aligned with the kind of work I want to build for the long term.

Along the way, I redesigned AdeyemiAdetilewa.com to showcase my projects, experiments, and services more clearly. Sharing my journey as a digital strategist and creator has brought a calm focus I didn’t expect, and it pushed me to think differently about how I communicate online.

That reflection led me to create something new: The Digital Strategist newsletter on Substack. I already run three Substack newsletters for different audiences, but this one stands out. It’s more personal and more strategic. It’s where I break down what I’m learning about digital strategy, content, and online business in real time.

If you want the deeper story behind why I launched it and what it offers, I explore that in a separate article. In this blog post, I want to share why I enjoy Substack newsletters so much and why they are worth your time if you are a writer, creator, or entrepreneur.

Why I Love Substack Newsletters

I’ve spent years building and managing websites, but Substack has become one of the most enjoyable platforms I write on today. If you create content in any form, Substack is worth paying attention to.

1. Substack makes it incredibly easy to start

One of the biggest advantages of Substack is its simplicity. There are no plugins to configure, no technical hurdles, and no complicated setup. You open an account, choose a name, and start writing.

Everything from layout to formatting to email delivery is handled for you. The editor is clean and distraction-free, which makes it easy to focus on what matters: the writing.

After working with WordPress for years, this level of ease feels refreshing. It’s like starting a new blog where all the heavy lifting is done in the background. No server issues. No design headaches. Just pure writing.

2. Substack Newsletters Are Free To Publish

Cost is another major advantage of using Substack. Most email newsletter tools start charging as your list grows, even when you’re still experimenting. Substack removes that barrier.

You can write, publish, and build your audience at no cost. You only pay when you choose to offer paid subscriptions, and Substack simply takes a percentage of what you earn.

For new writers and solo creators, this model takes away the pressure of growing under strict pricing tiers. It gives you room to test ideas, explore new formats, and understand what your audience responds to before committing to anything paid.

In a space filled with expensive tools and aggressive upsells, Substack offers a friendlier path for independent creators.

3. You Can Import Your Existing Subscribers Into Substack

If you already have an email list, Substack doesn’t make you start from scratch. You can import your subscribers in a few steps, which saves time and preserves the audience you’ve built over the years.

I’ve grown small communities across different platforms like email, blogs, and social channels. Being able to bring them into Substack helps me keep everything in one place and maintain a consistent content workflow.

It also gives me room to run multiple newsletters under one account, such as

• A personal updates newsletter

• A digital marketing and SEO insights newsletter

• A newsletter for experiments and side projects

Each one stays organized, and readers can choose what they want to receive without clutter or overlap.

Occasionally, Substack may reject a portion of imported subscribers, usually for verification or deliverability reasons. It’s not common, but it’s something to be aware of when migrating.

4. Substack Newsletters Live Both On The Web And In Email

One of the most powerful features of Substack is that every issue you publish works as both an email and a web page. That simple structure changes how your content performs.

Your writing isn’t trapped inside an inbox. Each post gets a web URL you can share, link to, and promote. Because those posts are public, search engines can index them, giving your content a chance to attract new readers long after it’s published.

You get the direct connection of email and the long-term value of a blog. Instead of disappearing in an archive, your newsletters become a growing library of your ideas, insights, and experiments.

For anyone who cares about search visibility, personal branding, or evergreen content, this combination is a major advantage. You write once, and the content continues to work over time.

5. You Can Use A Custom Domain On Substack

Brand consistency matters, especially if your work spans multiple projects. Substack allows you to connect a custom domain or subdomain to your newsletter, which helps it feel like a core part of your brand rather than a separate platform.

Instead of using a default yourname.substack.com link, you can point readers to something like newsletter.yourwebsite.com. It looks cleaner, feels more professional, and aligns with the rest of your online presence.

For creators building a long-term audience, this is a smart upgrade. You get the simplicity of Substack while maintaining a branded address your readers can trust and remember. It also gives you flexibility if you ever want to integrate your newsletter more closely with your main website.

Why Substack Newsletters Matter To Me

At this point in my career, writing is more than a marketing tool. It’s how I think, create, test ideas, and stay connected to the people who follow my work. Substack supports that process naturally.

Every issue feels like a direct message to my readers, not a post waiting for an algorithm. I can share what I’m learning, document what I’m testing, and build a more open conversation around digital strategy and content.

As a strategist and marketer, I use these newsletters to track what works: SEO experiments, content systems, and growth insights. Over time, they form a record of my progress and a practical resource for readers who want to improve their own processes.

If you’re considering starting a newsletter, Substack is a strong choice. It gives you space to begin with simple ideas, grow at your own pace, and stay focused on the writing while the platform handles the technical work.

Conclusion

My Substack newsletters reflect the values that guide my work: clarity, creativity, and meaningful communication. They help me write with purpose, share practical lessons, and connect with readers in a way that social platforms rarely support.

If you want to follow my process more closely, you can subscribe to The Digital Strategist by Adeyemi Adetilewa. I break down digital strategy, SEO, content marketing, entrepreneurship, and the behind-the-scenes work of building a modern online presence.

If you’re focused on growth, consistency, and using content the smart way, Substack is a solid place to begin.