What It Actually Takes to Build a DA 60+ Publication Solo

Most product stories have a clean beginning. A problem, a build, a launch, a lesson. IdeasPlusBusiness.com does not have that shape because it has been running for 11 years, and nothing runs for 11 years without changing shape several times.

I started it in 2015 as one thing. It became a second thing. Then a third. Today it is all three simultaneously, and the tension between those three identities is part of what makes it interesting to think about and difficult to operate.

This is the story of what I built, how it grew, what it earns, and what 11 years of running a content publication solo has actually taught me about the difference between building something and sustaining it.

What IdeasPlusBusiness.com Started As

In 2015, I had three things happening at once.

I was generating ideas I wanted to write about publicly. I was trying to establish credibility in content marketing and digital business in a way that a CV could not accomplish on its own. And I could see that content-driven media businesses were a genuine commercial opportunity if approached with the right editorial and technical strategy.

Any one of those three things could have been the origin of a publishing platform.

All three of them being true simultaneously meant that when I started IdeasPlusBusiness.com, it was doing all three jobs at once ( personal publishing platform, professional credibility builder, and long-term business asset) without me having explicitly decided which one it was primarily for.

That ambiguity was not a mistake. It turned out to be part of what made the site durable.

A publication that exists only for personal expression runs out of momentum when life gets busy. A publication that exists only as a business asset loses its editorial voice when traffic and revenue become the only metrics.

Having multiple reasons to keep going meant that on the days when one reason felt thin, the others held.

By 2016, the site had a clear enough identity: a digital media platform covering business ideas, entrepreneurship, startup strategy, and the practical mechanics of building and running digital businesses. The editorial focus matched what I was doing professionally and what I was genuinely interested in writing about.

That alignment between editorial content and professional expertise is not something every publication manages, and it matters more than most people realise.

How It Grew: The Unglamorous Version

The growth numbers for IdeasPlusBusiness.com (DA 60+, hundreds of top-10 keyword rankings, and millions of organic views over the site’s lifetime) tend to prompt questions about what the strategy was.

The honest answer is that there was a strategy, and it was applied consistently, but consistent application over the years is not the same as a clever insight.

The growth came from all four channels simultaneously, in different proportions at different stages. SEO was always the primary engine. Social media and LinkedIn distribution amplified individual pieces. Guest contributors brought reach and domain authority from their own networks.

And most of it happened slowly, through many years of compounding, not through a campaign or a tactic that produced sudden results.

SEO as the foundation

From the beginning, organic search was the channel I invested in most deliberately. Not because I had a sophisticated SEO playbook in 2015, I did not, but because it was the channel that made the most structural sense for a publication.

Search traffic compounds. A piece of content that ranks well today will continue bringing readers tomorrow, next month, and three years from now, without requiring ongoing promotion spend or social media activity to maintain it.

The strategy was not technically complex. It was about identifying what people were searching for in the business ideas and entrepreneurship space, writing content that genuinely answered those questions at a level of depth and quality that competing pages did not reach, and building the domain authority that tells search engines the site is a credible source in its category.

That last part, domain authority, is where the editorial decisions became SEO decisions. Every guest post from a credible author, every piece of content that earned backlinks from other publications, and every high-quality external link we secured contributed to the domain authority score that now makes new content easier to rank than it was in the early years.

Hundreds of top-ten keyword rankings did not happen because I found a shortcut. They happened because I published consistently, prioritised quality over volume, and kept the site technically healthy while building its reputation over a decade.

Guest contributors and editorial partnerships

Somewhere around 2016 and 2017, I opened the site to guest contributors.

This decision had multiple motivations. More contributors meant more content volume without proportional increases in my own writing time.

Contributors with established audiences brought referral traffic and social distribution that I could not generate alone. And contributors who were experts in specific areas of business and entrepreneurship brought depth and credibility to subjects that fell outside my own primary expertise.

The editorial challenge this created was real and ongoing. Guest contributors have their own interests, their own SEO intentions, and their own standards of quality, which do not always align with mine.

Managing that gap, maintaining editorial standards without being so restrictive that contributors stopped submitting, and ensuring that everything published under the IdeasPlusBusiness.com masthead was something I would be comfortable putting my name next to. That was and remains one of the most demanding parts of running the publication.

The standard I settled on: every piece had to provide genuine value to the reader first. SEO considerations, author promotion, and backlink placement. All of those were acceptable secondary goals, but they could not be the primary purpose of the content.

That standard eliminated a large percentage of the guest post pitches I received, but it protected the editorial integrity that the domain authority ultimately rested on.

Social and LinkedIn distribution

LinkedIn became an increasingly important distribution channel as the site grew, particularly for content aimed at founders, marketers, and professionals in the digital business space, which overlaps heavily with LinkedIn’s active user base.

The approach was not to post links and hope for clicks. It was to take the core idea from a piece of content and present it as a standalone LinkedIn post that delivered value in itself, with the article as a natural next step for readers who wanted more depth.

That approach (native value first, link second) outperformed link-only posts consistently and built an audience on LinkedIn that eventually fed back into the site.

The Business Model: Multiple Revenue Streams at Different Stages

IdeasPlusBusiness.com has never had a single revenue model because the right model for a content publication changes as the publication grows and as the market around it shifts.

In the early years, display advertising was the primary revenue stream. It was accessible, required no sales effort, and scaled automatically with traffic.

The limitation of display advertising, which I ran into eventually, is that revenue per visitor is low and continues to decline as ad blockers become more common and as programmatic advertising rates fluctuate with market conditions. A publication that relies primarily on display advertising is building on a foundation that gets less stable over time.

As the site’s domain authority grew, sponsored posts and link insertions became available as revenue streams. Brands and SEO agencies value links from high-DA publications, and they pay for placement in content that will rank and persist.

This revenue stream requires more active management than display advertising (pitches, negotiations, editorial review), but the rates per placement are meaningfully higher, and the volume required to generate significant revenue is lower.

Guest post publishing fees added a third stream. Businesses and content marketers who want bylines on established publications pay to publish on sites with the domain authority and readership that IdeasPlusBusiness.com has built.

This stream requires editorial judgment, deciding which submissions meet the quality standard, regardless of fee, to protect the quality that makes the placements valuable in the first place.

The combination of these three streams at different stages of the site’s development reflects something I believe about media businesses generally: diversifying revenue is not just financially prudent, it is editorially protective.

A publication that depends entirely on display advertising makes editorial decisions that maximise page views. A publication with multiple revenue streams can make editorial decisions that prioritise quality, because no single revenue pressure dominates.

The Hardest Parts of Running This Alone

I have managed IdeasPlusBusiness.com without a team for its entire existence.

That is more than a decade of editorial decisions, content production, SEO work, revenue generation, contributor management, and technical maintenance, executed by one person alongside everything else I have been building.

The challenges that have been most persistent are not the ones that sound most dramatic.

Keeping quality high while scaling volume

Content quality is not a fixed standard.

What counted as high quality in 2015, in terms of depth, research, original insight, and presentation, does not necessarily meet the standard that earns rankings and reader trust in 2026. Search engines have become better at evaluating quality. Reader expectations have risen. The competition has improved.

Maintaining quality while the standard of quality itself is moving upward requires constant recalibration. A piece that would have ranked easily in 2017 might need significant updating to hold its position today.

The site’s content audit process (identifying posts that have declined in traffic or ranking, determining whether they need updating or consolidation, deciding which ones are beyond saving and should be redirected) is ongoing work that never finishes.

Managing contributors without a managing editor

Every contributor relationship requires active management. Pitches need to be reviewed. Accepted pieces need to be edited.

Back-and-forth on revisions takes time. Follow-up on missing pieces takes time. And the quality spectrum among contributors is wide. Some produce work that needs minimal editing, while others produce work that requires significant rewriting to meet the editorial standard.

Doing this without a managing editor means I am the filter for everything. That is appropriate given that my name and my site’s reputation are what contributors are leveraging, but it is also a genuine constraint on how much contributor volume the publication can sustain without compromising quality or consuming more editorial time than the revenue justifies.

Keeping it updated while building other products

The 11-year history of IdeasPlusBusiness.com overlaps entirely with the period in which I have been building other products like elloAI, AdjustmentScore, PayAPeer, WordPress plugins, and several others. Running a publication and building products simultaneously requires compartmentalising in a way that is not always natural.

The publication needs consistent attention to maintain its position. SEO does not freeze while you are building something else. Rankings that are not actively maintained decline gradually. A content calendar that is not being executed creates gaps that erode the publishing cadence readers and search engines have both come to expect.

The discipline of maintaining IdeasPlusBusiness.com through periods when my attention was substantially elsewhere is something I am genuinely proud of. Not because it was heroic, but because it required the kind of systematic, process-driven approach to content operations that most publications only develop when they have a team. I developed it alone, out of necessity.

What 11 Years of This Has Taught Me

Compound interest works in content the same way it works in finance.

The rankings IdeasPlusBusiness.com holds today are not the result of recent effort alone. They are the accumulated result of 11 years of decisions, each of which was small in isolation.

A single high-quality piece of content, properly optimised, earning a few good backlinks, incrementally improving a domain’s authority, none of that feels significant at the time. The significance is visible only in retrospect and only when you look at the aggregate.

Domain authority is the most valuable asset a content business can build.

Traffic is real but temporary. Rankings fluctuate. Revenue streams shift. But the domain authority that a publication earns through consistent quality and earned links persists through algorithm updates, market changes, and periods of reduced activity.

It is the one asset that appreciates over time rather than depreciating, and it is the one that is hardest for a competitor to replicate quickly.

Editorial integrity and SEO performance are not in conflict.

The conventional view is that SEO demands compromise. You write what ranks, not what is most valuable. My experience with IdeasPlusBusiness.com is the opposite.

The content that has performed best over time is content that was written to genuinely answer a question or solve a problem, not content that was engineered primarily for search. Search engines have gotten better at telling the difference, and readers were always able to tell.

Running a business that depends on your own time is different from building one that does not.

IdeasPlusBusiness.com generates revenue in a way that is more correlated with my attention than my other products are.

The automated products (elloAI’s listing pipeline, the AdjustmentScore payment flow) continue operating without my direct involvement. The publication requires me more. That difference has shaped how I think about what kind of products I want to keep building.

Where IdeasPlusBusiness.com Is Going

The publication is in the process of expanding its content coverage to include more on AI tools and workflows for business professionals, a category that sits naturally at the intersection of what the site has always covered and where professional interest is currently focused.

The editorial strategy is being updated to reflect how search and content discovery are changing with the emergence of answer engines and AI-generated summaries.

Content that is useful only as a search result is more exposed to disruption than content that provides depth, original perspective, and genuine expertise. The publication’s long-term relevance depends on producing more of the latter and less of the former.

On the revenue side, the model continues to diversify. The DA 60+ domain authority makes IdeasPlusBusiness.com a valuable platform for brands and content marketers, and that value is undermonetised relative to what it could be with more systematic outreach and clearer packaging of the offering.

The site that exists today is not the one I would have designed from scratch with 11 years of hindsight. But it is a real asset, with real authority, real traffic, and real revenue, built over 11 years by one person, without a team, alongside everything else I have been building.

That is what sustained execution looks like. Not a launch. Not a campaign. A decade of showing up.

Adeyemi Adetilewa is a content strategist, product builder, and digital marketer. He has been publishing IdeasPlusBusiness.com since 2015. You can read more about his work at adeyemiadetilewa.com.