Builder by instinct.
Strategist by experience.

I have been building things online since 2013. My first real venture was an SMS marketing business where I sold bulk SMS units to individuals, small businesses, and companies, and helped them reach their audiences directly on their phones. It was scrappy, hands-on, and it taught me the fundamentals of building a customer base, pricing a service, and delivering value at scale.

That business introduced me to the power of direct communication and the mechanics of building something from nothing. When I saw where the internet was heading, I pivoted. I moved into website development, content marketing, and SEO, and have not looked back since.

I spend my time working at the intersection of content, technology, and product. My background is in Engineering Physics, which gave me a systems-thinking foundation. What I actually do every day involves a different kind of systems thinking: figuring out what an audience needs, how to reach them, and what to build to serve that need profitably.

I work across the full stack of digital work. Some days that means writing a content strategy for a B2B SaaS company, building out an email nurture sequence, or optimising a site for search and answer engines. Other days it is designing a product, writing the copy, building the pages, wiring up the payment system, and deploying it.

I have shipped WordPress plugins, AI-powered web apps, niche directories, psychological assessment tools, digital publishing platforms, and fintech tools. I run IPB Digital Network and a growing portfolio of independent digital products. Everything I build is designed to work without depending on my constant attention.

I use AI tools including Claude, ChatGPT, and Grok as genuine multipliers across content, research, product development, and strategy.